The suitings segment is one that remains small—almost niche, in a way. It has been so since, say, the 1970s. It has also seen a considerable amount of turbulence—many of the well-known brands that often saw film stars and cricketers endorsing them had almost disappeared a few years ago, as have some companies. But let’s leaves names aside, for they are not germane to the discussion here. What is, nevertheless, pertinent is how players in the suitings arena are dealing with changes in lifestyles...