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Activewear Craze: How a Fitness Industry Turned Body Anxiety Into a Business Model

Activewear Craze: How a Fitness Industry Turned Body Anxiety Into a Business Model

Activewear has become one of the defining fashion shifts of the past decade, moving from gym bag to daily wardrobe with a speed that caught even its own industry off guard. The clothes now travel everywhere: errands, social occasions, the school run, the home office. What has not travelled with them, new research suggests, is the confidence the industry has spent years promising they would deliver.

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My Recommendations
Reviewed / Mentioned
Do Population Policies Matter
Twisting the Lion's Tail
6 Billion
India's Foreign Policy in a Changing World
Finding Delhi
India through the Western Lens
On a Clear Day You Can See India
Cover of 'Vital Signs 1999'
Editor's Picks

When the Nation Couldn't Feel the Pulse

Daal Scam

When dal prices kept rising through the early summer of 2015, those were initially seen as a natural fallout of adverse weather conditions. But once the monsoons subsided, the prices went through the roof, throwing life out of gear. That’s when dal prices hit the headlines in newspapers and dominated discussion on prime time news. The Union government swung into action—first by cracking down on hoarders and announcing that it would import more pulses, and then by increasing the minimum support...

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Golden Bird in hand

Operation Golden Bird

For all that might be said to the contrary, the fact is security forces have more often than not failed to come clean as far as counter-insurgency operations in the Northeast are concerned. It is therefore not without reason the "success" of the much-hyped Operation Golden Bird has to be taken with a pinch of salt. In what has been described as the biggest anti-insurgency operation in the Northeast since the Army's deployment there in the 1950s, security forces claimed to have killed a motley...

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