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Activewear Craze: How a Fitness Industry Turned Body Anxiety Into a Business Model

Activewear Craze: How a Fitness Industry Turned Body Anxiety Into a Business Model

Activewear has become one of the defining fashion shifts of the past decade, moving from gym bag to daily wardrobe with a speed that caught even its own industry off guard. The clothes now travel everywhere: errands, social occasions, the school run, the home office. What has not travelled with them, new research suggests, is the confidence the industry has spent years promising they would deliver.

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Reviewed / Mentioned
Non Stop India
The Kargil War
Childhood Days
Acting Smart
India in Love
On a Clear Day You Can See India
Twisting the Lion's Tail
Prey by the Ganges
Editor's Picks

Big Deal

EU-Vietnam

The negotiations between Vietnam and the European Union (EU) over a free trade agreement (FTA) was keen watched by many other countries and blocs, particularly India. When the talks eventually led to a deal being signed on the last day of June, it came somewhat as a double whammy for India—mostly from our textiles-apparel point of view. First, Vietnam’s textiles-apparel industry has decidedly gained an advantage over India as far as exports to most European countries are concerned. And second...

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The Poetry of Cinema

Buddhadeb Dasgupta

“We have reached a time when we must open warfare on mediocrity, greyness and lack of expressiveness and make creative inquiry a rule in cinema.” His oeuvre rests on this simple rule, which lies framed in his study. On the wall opposite is a poster with a pigeon nesting on tangled strips of film. And for Buddhadeb Dasgupta, too, his concerns zoom through the mesh of life to explore the inexorable truth of life and living. But, as Dasgupta himself says, “If creative inquiry is a rule for cinema...

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