In Ghana, a reporter goes to a press conference, and inside her press packet, there’s a brown envelope containing the equivalent of a $20 bill. Not surprised, she slips it into her purse before heading back to the office to write up the event. In Russia, public relations agency sends out a bogus press release about a fictitious company. Thirteen publications swallow the bait and agree to run the release just like a story, but only after demanding payment ranging from about $125 to nearly $2,000...