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Activewear Craze: How a Fitness Industry Turned Body Anxiety Into a Business Model

Activewear Craze: How a Fitness Industry Turned Body Anxiety Into a Business Model

Activewear has become one of the defining fashion shifts of the past decade, moving from gym bag to daily wardrobe with a speed that caught even its own industry off guard. The clothes now travel everywhere: errands, social occasions, the school run, the home office. What has not travelled with them, new research suggests, is the confidence the industry has spent years promising they would deliver.

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Reviewed / Mentioned
Raja Ravi Varma
The Kargil War
On a Clear Day You Can See India
6 Billion
Do Population Policies Matter
Prey by the Ganges
Childhood Days
Cover of 'Vital Signs 1999'
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The Game’s Afoot

Global footwear market

A shoe that is too large is apt to trip one, and when too small, to pinch the feet. So it is with those whose fortune does not suit them. — Horace The earliest known shoes are said to be a pair of sagebrush bark sandals that date from 8000 BC—found in a cave in the US state of Oregon in 1938. The world's oldest leather shoe, on the other hand, that was possibly handcrafted from a single piece of cowhide laced with a leather cord along seams at the front and back, was unearthed from another cave...

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Review: The Kargil War

Review of The Kargil War

Few short-fought wars have evoked so much of heat, debate and self-criticism (read, justified criticism of the party/parties at the helm of affairs) as the Kargil War did this summer. That too in the very country that ostensibly won the war. The facts are there for all to acknowledge: Pakistan-backed fundamentalist-terrorists had indeed intruded into Indian territory; many of these intruders were Pakistan army regulars in the guise of plain-clothed militants; the Indian authorities had been...

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