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Activewear Craze: How a Fitness Industry Turned Body Anxiety Into a Business Model

Activewear Craze: How a Fitness Industry Turned Body Anxiety Into a Business Model

Activewear has become one of the defining fashion shifts of the past decade, moving from gym bag to daily wardrobe with a speed that caught even its own industry off guard. The clothes now travel everywhere: errands, social occasions, the school run, the home office. What has not travelled with them, new research suggests, is the confidence the industry has spent years promising they would deliver.

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My Recommendations
Reviewed / Mentioned
The Kargil War
Encyclopedia of Indian Cinema
India's Foreign Policy in a Changing World
World Health Report 1999
Prey by the Ganges
Do Population Policies Matter
Childhood Days
Acting Smart
Editor's Picks

Big Deal

EU-Vietnam

The negotiations between Vietnam and the European Union (EU) over a free trade agreement (FTA) was keen watched by many other countries and blocs, particularly India. When the talks eventually led to a deal being signed on the last day of June, it came somewhat as a double whammy for India—mostly from our textiles-apparel point of view. First, Vietnam’s textiles-apparel industry has decidedly gained an advantage over India as far as exports to most European countries are concerned. And second...

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Review: The Kargil War

Review of The Kargil War

Few short-fought wars have evoked so much of heat, debate and self-criticism (read, justified criticism of the party/parties at the helm of affairs) as the Kargil War did this summer. That too in the very country that ostensibly won the war. The facts are there for all to acknowledge: Pakistan-backed fundamentalist-terrorists had indeed intruded into Indian territory; many of these intruders were Pakistan army regulars in the guise of plain-clothed militants; the Indian authorities had been...

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