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Activewear Craze: How a Fitness Industry Turned Body Anxiety Into a Business Model

Activewear Craze: How a Fitness Industry Turned Body Anxiety Into a Business Model

Activewear has become one of the defining fashion shifts of the past decade, moving from gym bag to daily wardrobe with a speed that caught even its own industry off guard. The clothes now travel everywhere: errands, social occasions, the school run, the home office. What has not travelled with them, new research suggests, is the confidence the industry has spent years promising they would deliver.

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When reportage is a disaster in itself

2013 Uttarakhand floods

Memories of last year’s Uttarakhand catastrophe are a tad difficult to push under the rubble of amnesia. For the last few days, incessant rains have been wreaking havoc in districts like Champawat, Chamoli and Nainital. Landslides too have been reported from many places. A bridge that had been constructed after the 2013 Uttarakhand disaster has been washed away. It is not without reason that memories of the other day keep rushing back. The superficial reportage of the ongoing rains is there...

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The firsts in Indian cinema

Kaagaz ke Phool

The roots of Indian cinema are almost as old as those of the medium itself. Within eight months of taking Paris by storm, the touring agents of Lumiere brothers' Cinematographer landed on the shores of India. On July 7, 1896, The Times of India carried an advertisement heralding the arrival of "the marvel of the century" and "wonder of the world". Four screenings took place that historic evening at Watson's Hotel in Bombay (now Mumbai). The entry fee was one Rupee. The show received an...

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