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Activewear Craze: How a Fitness Industry Turned Body Anxiety Into a Business Model

Activewear Craze: How a Fitness Industry Turned Body Anxiety Into a Business Model

Activewear has become one of the defining fashion shifts of the past decade, moving from gym bag to daily wardrobe with a speed that caught even its own industry off guard. The clothes now travel everywhere: errands, social occasions, the school run, the home office. What has not travelled with them, new research suggests, is the confidence the industry has spent years promising they would deliver.

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My Recommendations
Reviewed / Mentioned
India through the Western Lens
Finding Delhi
The Kargil War
Raja Ravi Varma
On a Clear Day You Can See India
6 Billion
Do Population Policies Matter
Prey by the Ganges
Editor's Picks

An Alternative to Cotton

Hemp alternative

The Clean Fibre Initiative was created by Earth Alive Clean Technologies to support fibre crop growers in North America, Africa, and Latin America. What was the reason for focusing on these three regions, and leaving out Asia? Earth Alive currently has operations in North America, Africa and Latin America and our established business network in these regions facilitated the development of the Clean Fibre Initiative. Our company intends to expand into the Asian market, bringing the Clean Fibre...

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Review: India through the Western Lens

Review of India through the Western Lens

Cinema plays a powerful role in implicating the way in which an audience begins to think about the 'reality' that each film supposedly depicts. Ananda Mitra investigates the representation of Indians in Western films and locates this analysis within the context of the larger issue of the manner in which Indian immigrants are viewed in the West today. Mitra covers a large spectrum of films made over several decades and critiques the issue by identifying and analysing how those narrative and...

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Review of The Kargil War

Review: The Kargil War

3 October 1999
Kaito Sema

Gunning for Naga heads

22 August 1999