As Ethiopia’s artisan sector faces globalisation’s pressures, a new generation of designers is redefining what “handmade” means in a digitally connected and fast-changing world. Mekdes Mesfin, Founder and Creative Director of Demii Design, believes that craftsmanship and innovation can evolve together — sustaining livelihoods while shaping a modern national identity through design and empowering communities to see fashion as cultural continuity, not merely commerce.
