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Denim Companies Trying to Do Their Bit, But Will That Be Enough?

Denim innovations
INNOVATE INNOVATE INNOVATE Recycling techniques are not yet well developed and widespread. More innovation should be done at that level. There is also the need to suggest the best solutions to customers—such as recycled denim, organic denim or zero-water finished denim—in order to put them in front of all the possibilities and guide them to the choice that best suits their brand philosophy. Andy Rumball / Première Vision
 
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  • Subir Ghosh is a Kolkata-based independent journalist-writer-researcher. He writes on environment, cinema, conflict, the Northeast, fashion, crony capitalism and corruption.
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