The shifting dynamics of global apparel sourcing are bringing new regions to the fore, and Ethiopia is increasingly in focus. Supported by industrial investments and a young, trainable workforce, the country is courting European manufacturers seeking reliable alternatives to Asia. Susanne Pass, Managing Director of Dialog Textil-Bekleidung (DTB), outlines how sustained engagement, infrastructure development, and training can position Ethiopia as a long-term player in the international textile landscape.
