Brands, Retailers Size Up Customers; But Will Data Privacy Be an Issue?

Fashion data privacy
That's My Size Digging into the concept of zero-party data—a phrase born out of the industry moving away from third-party collection tools like browser cookies and device IDs towards first-party data like 'my online' and 'in store purchase' histories, zero-party takes first-party data one step further, as brands ask shoppers to proactively share preferences (via web form survey or similar) to help the brand create more accurate personalised and curated experiences. Bold Metrics