Amazon will start paying publishers more when they sell magazines and newspapers on its Kindle reader. It will pay publishers 70 percent of the retail price - compared to the current 30 percent - for each magazine or newspaper sold at its store.
"We are constantly working at improving the Kindle magazine and newspaper experience for both customers and publishers. Building on the recent introduction of Wi-Fi-enabled Kindles and the upcoming availability of newspapers and magazines on Kindle Apps, we're pleased to add an increased revenue share and a great new tool for making Kindle better and easier than ever for publishers," Peter Larsen, Director of Kindle Periodicals, said in a statement on Monday.
Larsen said that newspapers and magazines will qualify for the rate only if customers can read the title on all Kindle devices and applications, and in all countries where the publisher has rights. A newspaper that delivers about 9 MB of content a month would pay about $1.35 in delivery costs. This means that a $9.99-per-month subscription would give a publisher $6.05 a month per subscription.
This package, which does not apply to blog publishers, comes into effect from December 1.
The move is being seen as a reversal of stand since Amazon.com was reported to be offering only 30 per cent revenues to newspaper publishers earlier.
