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Activewear Craze: How a Fitness Industry Turned Body Anxiety Into a Business Model

Activewear Craze: How a Fitness Industry Turned Body Anxiety Into a Business Model

Activewear has become one of the defining fashion shifts of the past decade, moving from gym bag to daily wardrobe with a speed that caught even its own industry off guard. The clothes now travel everywhere: errands, social occasions, the school run, the home office. What has not travelled with them, new research suggests, is the confidence the industry has spent years promising they would deliver.

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My Recommendations
Reviewed / Mentioned
Non Stop India
Prey by the Ganges
Finding Delhi
India through the Western Lens
India's Foreign Policy in a Changing World
The Kargil War
Twisting the Lion's Tail
Do Population Policies Matter
Editor's Picks

Review of Mark Tully's Non Stop India

Mark Tully

Books by Indophiles make for tedious reading. They are usually unreadable and insufferable. Much as they try not to, they are invariably condescending and take the reader on a journey of cultural tourism that Indian readers are never interested in. Such books need to be read only to ascertain what perception outsiders hold of India. Mark Tully is an exception. Tully is no Indophile, as we know them. He was born in India and has lived and worked here for 40 years. He is probably as Indian as any...

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Gunning for Naga heads

Kaito Sema

The tragedy of the Naga political movement has been the annihilation of Nagas by Nagas themselves. Nagas have remained divided along various lines. Radicals and moderates (from killing of Theyieu Sakhrie to that of Kaito Sema) among the insurrectionists themselves. Undergrounds and overgrounds (from killing of Imkongliba Ao to that of the Kevichusa brothers). And somewhere complicating all these delicate equations and rendering all calculations awry are the perennial inter-tribe schisms. And...

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